Interior of a modern building with a model of a tall skyscraper on a table, a wall-mounted television displaying '111 one eleven' logo, and photographs on the wall.

111 Murray Street Sales Gallery
New York, New York

Size
9,900 sf
Architect
MR Architecture + Decor
Role
Senior Project Architect
Photography
Evan Joseph

The 111 Murray Street Sales Gallery was designed as a dynamic space where real estate executives could present a model residence to prospective buyers during the development of the nearby 111 Murray Street tower. More than just an office, the gallery offered a fully built-out residence, immersive displays of building amenities, and a curated introduction to the surrounding Tribeca neighborhood.

Located in a landmark Tribeca building, the project involved a complete renovation of an existing suite. Along with constructing the model residence, the scope included new mechanical, electrical, plumbing, lighting, A/V, fire safety, and security systems—bringing the space up to modern standards while preserving its historic character.

Interior of an art gallery with architectural models on display table, framed photographs on white and gray walls, and track lighting on ceiling.
Modern interior showing a dark teal wall with a large round mirror, a white table with a wooden chair, and a vase with an orchid plant. In the background, part of a kitchen with white walls and a marble countertop is visible.
A living room with large floor-to-ceiling windows showing a city skyline at dusk, featuring tall buildings and a river. The room has a light-colored sofa with brown throw pillows, a black coffee table with books, a beige armchair, and a black side table with a black lamp. White curtains are drawn to the sides of the windows.
Modern high-rise apartment living room with large windows showing a city skyline at dusk, featuring a dining area, a light blue sofa with brown throw pillows, a marble-topped kitchen with bar stools, and contemporary decor.
Modern kitchen with beige cabinets, marble backsplash, and a white marble island with black barstools.
A modern bathroom with large windows showing a city skyline at night, a freestanding oval bathtub, a white double sink vanity with mirrors, and minimalist fixtures.
Modern shower space with black rainfall showerhead and handheld shower on black fixtures, brown marble wall, white tiled walls, and a dark wooden stool with a patterned surface.
City street with red brick buildings, parked cars, trees, and a clear blue sky, with One World Trade Center visible in the distance.

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